About
Strategy first, swagger second, results always.
Mick built FY after years working across global markets and seeing the same scenario and now he has arrived back home to change the game, we are at war. Everywhere he went, he saw the same mess: businesses pushed straight into execution because that’s where traditional agencies make their money. Budgets burned, tactics chosen before strategy, and no one touching the business model, business development plan, sales pitch, or the client experience after onboarding. When results didn’t land, traditional agencies would doubled down with your money like it grows on trees, pointing at a KPI that has no depth.
FY flips the order. We start with your market, psychographics, commercial model, and capacity. Then we choose the right move from all disciplines of growth; business model, revenue streams, people and culture, brand, pricing, partnerships, content, sales enablement, referral systems, and yes, digital, so the tactic fits your audience, not our menu. We plan what happens after the sale, not just before it, and we kill anything that doesn’t move the needle.
Michael
Jorgensen
The Visionary
Chief Executive Officer & Founder
When Michael steps into the boardroom, he’s not just another marketer, he’s the seasoned pro who’s seen it all with his background in venture capital and high finance.
He’s travelled the globe, working across the powerhouse business centers of the UK, Europe, Southeast Asia, and the Americas, soaking up world-class insights at every turn.
Michael brought back this high-octane experience to the humble streets of Brisbane, introducing a whole new approach to business growth that fuses growth-savvy strategy with relentless execution. If you’re looking for someone who understands ROI like an investor, scales like a startup, and strategises like a Fortune 500 visionary, Michael’s your guy.
Your brand deserves more than buzzwords, it deserves a proven global perspective that delivers real, game-changing results.
Sarah
Winwood
The Culture Liberator
Chief People Officer
When Sarah Winwood steps into the HR arena, she unleashes the freedom your business has been craving.
Raised among trailblazing entrepreneurs at the helm of multi-million-dollar ventures, Sarah’s world has always been defined by success without compromise. She brings that same fearless spirit to human resources, transforming it from a maze of red tape into a launchpad for breakthrough performance.
Sarah doesn’t just manage employee issues; she dismantles the hand brakes that keep your team from reaching its full potential. With a visionary approach and a knack for turning challenges into opportunities, she creates an environment where every team member is empowered to innovate and excel.
Her strategic, no-nonsense perspective ensures that your workforce isn’t confined by outdated policies but is instead energised, engaged, and ready to drive your business forward.
Daniel
Puttee
The TEch Wizard
Chief Technological Officer
When Dan steps into the tech arena, it’s like watching MacGyver pick up a Swiss Army knife; self-taught, fearless, and un-stoppable.
Growing up in a family of entrepreneurs, he knows firsthand how big ideas and relentless drive can transform a dream into a thriving reality. This mindset fuels his approach to technology, allowing him to think way outside the box and deliver custom-built solutions that ignite real growth.
He doesn’t just slap together code; he crafts technical strategies that are precision-engineered to your unique needs. With experience spanning professional services to hospitality—and everything in between—there’s no scenario he can’t conquer.
Dan’s ultimate mission? To equip you with rock-solid digital infrastructure, so your brand can flourish without a hitch. From concept to execution, he’s the one ensuring your business is primed to stand out, scale up, and steal the show.
