In a retail-heavy city like Brisbane, visual merchandising is your silent salesperson. Done well, it stops people mid-stride. Done poorly, it lets customers walk straight past your store, your branded vehicle or your general collateral. If we do the same or look the same as our competitors even if we are perfect, the best that you can expect is equal market share and is that what you got into business to achieve?
Why it matters:
- It’s storytelling. The way you present your product tells customers what to think and feel about it before they even touch it.
- It drives sales. Strategic displays can highlight high-margin products, encourage impulse buys, and guide customers through your business.
- It shapes brand perception. Messy displays make you look cheap. Beautiful, intentional displays make you look premium. After all you can buy a handbag from Vinnies but deep down, we all crave Gucci.
Why your supplier should care:
Your display is also their display. A sale for you is a sale for them. So they should be:
- Providing point-of-sale materials and high-quality visuals.
- Funding or co-funding standout displays.
- Collaborating on the look and feel of how their products are shown.
Visual merchandising is theatre. Your store is the stage. Your products are the actors. And your suppliers? They’re the backstage crew making it possible.
“Your product’s great. Now make it irresistible. If you want a co-star in creating displays that stop traffic, we’re here for the encore.”